Design Concept

General information

We specialize in all things Restaurant, both Franchise & Fine dining.

We have partnered many of South Africa's most successful Franchise groups in the development of both their Brand Identity,and Operational layout design.
Over the years, these have included, Spur Steak Ranches, Wimpy, Chicken Licken, Panarottis (Pizza Pasta),John Dory's (Fish Grill Sushi), Scooters Pizza, Maxi's, Nino's, Boost Juice, Cafe Fantini, Cinnabon,St Elmo's, Juicy Lucy, Milky Lane, Something Fishy & many more.

We were also involved in the Wimpy / Engen One Stop Quick Shop and Wimpy Combo offering for 20 years. We have recently designed and developed the "On Route 24" C Store concept for Caltex and Nyumnyum.

We have been Intimately involved in creating, and or developing the "Brand Identity" of some of these Franchises from the ground up......and from day one!

We also take pride in designing stores that function efficiently, with minimum staff compliment, and maximum efficiency.

To do this, it is necessary to understand everything about the food. From how it is stored to how it is prepared and what equipment is best suited to preparing it.

There are many great looking food franchises out there, but few that can produce...... HOT FOOD FAST!

We understand that the Look and Feel will draw the customer in, but after that, they expect fast delivery of drinks and food....Great tasting food and HOT food!

The correct operational layout of a restaurant is a Science.....not an Art!

A fine example is Chicken Licken!

We have taken the brand from store one in 1983, to over 350 stores,with an annual turnover in 2010 of One Billion Rand. (See "Business in Africa Magazine).

To date we have Designed and provided the plans for well over 3500 new restaurants in Africa and around the World. (Audited)

No other "Specialist Restaurant Design Consultancy" in South Africa comes close to our experience!